In the 1990s, professional athletes' earnings surged dramatically, with most wealth coming from sponsorships rather than team contracts, highlighting new revenue streams.
Brands like Nike propelled athletes such as Michael Jordan and Tiger Woods into unprecedented wealth, significantly changing how sportsmen earned their income.
The increase in athlete incomes during the 1990s, encompassing sports like basketball, boxing, and golf, was a reflection of a culture of excess from the previous decade.
Wayne Gretzky, known as 'The Great One', not only dominated in hockey with numerous records but also exemplified how athletes built vast fortunes through endorsements.
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