"In a lecture earlier that week, my professor had literally said the best products solve a pain point, because people will spend money to not be in pain. I'm like, yeah, I would have spent money to not feel like this."
"They say, 'We know this is hurting you - and that’s a 'you' problem.' So she made it her problem."
"Pavone said she studied patents for footwear whose heels would collapse into themselves to make a flatter shoe. None had a removable hard shank."
"Today, the 28-year-old Pavone runs a shoe business with 11 employees and $4 million in 2023 sales out of her San Luis Obispo apartment."
Collection
[
|
...
]