On has revolutionized athletic shoe production by debuting shoes made in just three minutes, utilizing a robotic arm to spray fabric, eliminating traditional stitching.
Co-founder David Allemann attributes On's success in a competitive market to being an 'innovation brand' that embraces radical ideas, pushing the boundaries of traditional shoemaking.
The journey of On began with co-founder Olivier Bernhard's radical idea of hosepipe pieces for cushioning, which laid the foundation for the now-famous CloudTec design.
With the innovative LightSpray shoe, On gained credibility when athlete Hellen Obiri clinched victories at prominent events, confirming the effectiveness of their new production approach.
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