NYC Marathon organizer is betting on mental health to lure runners
Briefly

This weekend's Brooklyn Half Marathon is set to welcome 26,000 participants, marking a significant rebound in race attendance since the pandemic.
NYRR's CEO Rob Simmelkjaer emphasizes the mental health benefits of running, comparing it to rinsing away stress, making it a compelling motivator for participation.
Despite criticisms of being corporate-focused, Simmelkjaer insists that a successful NYRR can better promote exercise, particularly among inner-city youth.
Simmelkjaer believes the stigma surrounding mental health has diminished post-COVID, making individuals more open to engaging in beneficial activities like running.
Read at Fortune
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