The foot in the graphic logo is being phased out. The foot changes to a standard number 8, which was already used in the text expression of the brand, and next to it will be a bird's talon. Inov8 says the talon signifies the past, present, and future of the company.
"As a brand we are hugely ambitious and innovative with everything we do," said Lee Proctor, Inov8 Global PR and Communications Manager. "Our products and innovations are developed to enable 'the flow' - a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment."
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