The advent of social media-especially Instagram-helped decentralize the running market by giving new brands an affordable way to reach customers directly. Combined with a wave of new shoppers led by Gen X and Y, running shoes and apparel better reflect what runners believe in than ever before.
The growth in independent brands began in the late aughts and grew steadily in the teens, before exploding during the global pandemic. Almost overnight, runners migrated from brick and mortar stores to online shopping, and many independent brands began to flourish.
Collection
[
|
...
]