As companies increasingly rely on globally distributed teams, time zone differences create significant challenges. A Harvard Business School study reveals even minor time discrepancies (one hour) can lead to up to an 11% reduction in real-time communication and a 19% drop in connectivity opportunities. Such gaps can cause stress and inefficiencies. Nearshoring, where businesses partner with teams in geographically closer regions, offers a solution by facilitating overlapping working hours, enhancing collaboration and productivity while positively influencing mental health.
The cost of poor communication is significant, with U.S. businesses losing over $1.2 trillion annually due to inefficiencies caused by miscommunication.
A study conducted by Harvard Business School Professor Prithwiraj Choudhury found that even a one-hour time difference leads to an 11% drop in real-time communication.
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