Convergence Drives Growth: ClickUp's GVP of Sales on the Future of Work
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Convergence Drives Growth: ClickUp's GVP of Sales on the Future of Work
"Work Sprawl is the fragmentation of apps, processes, context, and now AI, in the workplace across disconnected systems-an increasingly common challenge for modern teams. It's the hidden tax on productivity, innovation, and engagement. We estimate it costs over $2.5 trillion globally in lost productivity. But the real cost is harder to measure: the frustration, fatigue, and sense that work is harder than it should be."
"But what struck me most wasn't the scale of their projects-it was the scale of their challenges. No matter where you are in the world, Work Sprawl is the silent force holding teams back. Whether you're building a futuristic city or running a sales team in the U.S., the symptoms are the same: too many apps, processes, and context slipping away between them."
Work Sprawl is the fragmentation of apps, processes, context, and AI across disconnected systems, creating a hidden tax on productivity, innovation, and engagement. The phenomenon produces delays, frustration, fatigue, and lost context as teams switch among too many tools and inconsistent processes. Global productivity losses are estimated at over $2.5 trillion, with harder-to-measure costs in employee morale and innovation. Work Sprawl appears across settings from large-scale infrastructure and technology projects to everyday sales and operations teams. Even organizations adopting unified platforms like ClickUp encounter fragmentation when processes and context remain disconnected. Addressing Work Sprawl requires consolidating systems, standardizing processes, and preserving context across tools.
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