Read at Adweek
Kyte Baby, an upscale clothing line, faced backlash when its CEO denied an employee's request to work remotely while her adopted baby was in the NICU. This decision, made by a company targeting mothers as customers, led to a viral story and potential impact on the company's bottom line.
The story went viral on social media and has attracted widespread media attention...
The experience inspired the founder of We Are Rosie, a company promoting flexible work, to emphasize the importance of remote work for inclusion. Hiring remote talent allows for a wider pool of candidates, different perspectives, and life experiences, benefiting a company's success.
And one thing I knew for sure: flexible and remote work equals inclusion...