"Writer Chanté Joseph starts the article by even admitting herself that she mutes or unfollows women if their social media feeds start becoming "'my boyfriend'-ified.""
"Now, recently coupled-up women are more frequently taking the approach of a "soft launch": A lowkey social media relationship reveal that includes subtle signs while omitting a partner's face. "More recently, there's been a pronounced shift in the way people showcase their relationships online: far from fully hard-launching romantic partners, straight women are opting for subtler signs-a hand on a steering wheel, clinking glasses at dinner, or the back of someone's head," Joseph writes."
"Joseph goes on to explain that for a long time, social media was a place where women were praised for getting into a relationship. Dedicating your social media feed to showcasing your relationship could often lead to increased engagement or even financial gain. Think of any influencer couple you've seen online; with the right combination of follower counts, content and brand deals, they could be raking in some pretty decently sized payments for posting about their relationship."
Social media norms around romantic relationships have shifted from celebrating public coupledom to favoring discretion. Some women mute or unfollow accounts that become 'my boyfriend'-ified. Relationship-focused content previously generated engagement and financial opportunities for influencer couples through follower counts, content and brand deals. Many newly coupled people now prefer 'soft launches'—lowkey reveals showing subtle cues while omitting partners’ faces, such as a hand on a steering wheel, clinking glasses, or the back of someone’s head. Viral reactions and memes show widespread relatability and a cultural reevaluation of how relationships are presented online.
Read at InsideHook
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