The article discusses the etiquette of gift acknowledgment, particularly in the context of cash gifts given by an anonymous couple to family friends and acquaintances. Despite the couple's generous gifts, they received no acknowledgment from either recipient, prompting them to question if such behavior is normalized in today's society. The response from the financial columnists indicates that many, especially Millennials and Gen Z, do not feel compelled to acknowledge gifts, despite the ease of communication available in the modern age, highlighting a shift in societal expectations regarding gratitude and acknowledgment.
I'm afraid that there are a lot of people, especially younger Millennials and Gen Z, who don't acknowledge gifts of any kind, even generous ones like yours.
But you raise a good point: With so many ways to reach out and touch someone, how difficult is it to acknowledge a gift by text?
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