
"The 777 rule is a rhythm: weekly dates, bimonthly getaways, biannual trips. The idea is to protect the relationship from the slow erosion of routine - the daily logistics that reduce two people to co-managers of a household."
"In Gottman's six-year study of newlyweds, the couples who stayed together weren't the ones who went out more. They were the ones who turned toward each other's bids for connection eighty-six percent of the time."
"A bid is any small attempt to reach for your partner. Most bids aren't dramatic. They're barely noticeable. But each one is a question: Are you there? Do you see me?"
The 777 rule for marriage suggests one date every seven days, one overnight every seven weeks, and one vacation every seven months. While this rhythm helps couples avoid routine erosion, it is not sufficient for building a strong marriage. Research shows that successful couples turn toward each other's bids for connection frequently, rather than simply scheduling time together. Emotional connection is crucial, and couples who ignore small bids for connection risk drifting apart, even if they engage in planned activities.
Read at The Gottman Institute
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