Ofcom's 2024 Online Nation report reveals a significant decline in dating app usage, with 1.4 million people in the UK leaving the dating scene within a year.
Researchers indicate that online dating has become tedious, as individuals see it as a chore rather than a social activity, leading to a disconnect from reality.
Natasha McKeever highlights how the perception of dating apps has shifted from interpersonal connections to viewing others as mere cards in a deck, contributing to user fatigue.
The decline in online dating doesn't affect queer-oriented apps, which maintain steady, if not increased, user engagement, suggesting a diverse dating landscape.
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