A new report from Diamond Factory reveals that a significant trend among Gen Z couples is the 'quiet proposing' movement, which emphasizes selecting engagement rings together rather than through surprise proposals. Over 50% of young couples prefer to shop for rings collaboratively, ensuring they choose pieces that genuinely reflect their personal styles. This shift indicates a broader societal transition towards more intimate, private engagements that prioritize personal connection over public displays, signing a departure from long-established traditions in engagement customs.
Couples are opting for certainty over surprise, ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience.
Quiet proposing is a new trend where engagements are kept intimate and private, without public displays or widespread announcements, focusing on a personal, low-key moment for the couple.
Collection
[
|
...
]