""It's going to enable all of our services to just be a lot smarter and a lot more intelligent and a lot more personalized," Wacksman told GeekWire. "And I think it will help us solve the problem we've been after forever: how do we digitize the transaction, and how do we actually integrate and remove all the busy work and the redundant paperwork and the errors and the pain of the transaction?""
""More than half of buyers report that they cry during the transaction process," Wacksman noted."
Zillow built a large audience by letting people window‑shop homes and monetizing ad traffic from agents, attracting more than 200 million monthly visitors. Generative AI is being positioned as a platform shift larger than mobile to make Zillow's services smarter, more intelligent, and more personalized. Leadership aims to digitize transactions, integrate services, and remove busy work, redundant paperwork, errors, and pain from the process. The company is pursuing a "remote control" housing super app to keep buyers, agents, and lenders inside Zillow for the entire experience. Zillow has shifted toward mortgages, rentals, and piloted closing services after its iBuying effort ended.
Read at GeekWire
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