"Most people do the obvious thing, that's why we call it obvious. A new idea in real estate marketing is rarely obvious, at least at first. So, the work of scale is to be seen as inevitable. The stepwise process of becoming the obvious choice. Skipping steps requires insisting that we're the obvious choice, but that rarely works. Instead, we work to create the conditions for others to decide that we are."
"So, the work of scale is to be seen as inevitable. The stepwise process of becoming the obvious choice. Skipping steps requires insisting that we're the obvious choice, but that rarely works. Instead, we work to create the conditions for others to decide that we are. For example, why we would you go to another real estate company to buy a Boston condo, when I give back 60% of my commission to you the buyer?"
Most people follow the obvious choice, so novelty in real estate marketing initially appears unlikely to be adopted. Scaling requires a deliberate, stepwise process that makes an offering feel inevitable and the natural choice. Skipping necessary steps and merely insisting on being obvious usually fails. Effective growth focuses on creating conditions and signals that lead others to decide in favor of the offering. Concrete incentives can accelerate that decision-making, such as returning 60% of commission to the buyer when purchasing a Boston condo. The strategic aim is to shape perceptions and arrangements until choosing the offering becomes the obvious option.
Read at Boston Condos For Sale Ford Realty
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