Erin Lichy, a real-estate agent and interior designer, multitasks as a new mother while managing professional duties and appearances on reality TV. Alongside her husband Abe, they created a mezcal brand, Mezcalum, inspired by their experience in Tulum, Mexico. They aim to introduce the smooth, versatile mezcal they discovered, contrasting it with the smoky varieties prevalent in the US. They emphasize the importance of genuine cultural investment in their brand and highlight the purity of mezcal, which is made from 100% agave, to distinguish it from tequila.
"We had mezcal for the first time there and fell in love... Somebody needs to bring this to America," Erin quipped of mezcal on a 'Real Housewives of New York City' cast trip.
Unlike the smoky mezcals that dominate the US market, what they tasted in Tulum was smooth, versatile, and surprisingly easy to mix or drink straight.
Pure mezcal, by Mexican law, must be 100% agave - unlike tequila, which can be just 51% agave, leaving room for additives that often lead to hangovers.
The couple said they are genuinely invested in the culture and craft behind their brand.
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