"Agents report that buyer urgency in their local market has cooled off compared with a year ago, while sellers have become more urgent. In the Southeast, Southwest, and West, agents say seller urgency is picking up the most, while Midwest and Northeast sellers are steadier. Many agents describe their local markets as more balanced, with leverage tilting back toward buyers as inventory builds."
"When asked who they expect to drive business growth over the next 12 months, agents pointed to sellers seeking downsizing options. This growth is possibly downstream of today's strained housing affordability and aging demographics. Agents also expect the move-up buyer category to grow. On a relative basis, agents in the Midwest are slightly more bullish about local home prices over the next 12 months."
The Zoodealio-ResiClub Real Estate Agent Survey was fielded between July 28 and August 24, 2025 and included 238 agents across all U.S. regions. Half of respondents have 15 or more years of experience. Agents report buyer urgency has cooled compared with a year ago while seller urgency has increased, notably in the Southeast, Southwest and West. Many agents describe markets as more balanced, with leverage tilting toward buyers as inventory builds. Buyer power is particularly strong in the Southwest, where 96% of agents reported buyers gaining leverage. Agents expect sellers seeking downsizing and move-up buyers to drive business growth, and expect mixed regional home-price trajectories over the next 12 months.
Read at Fast Company
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