
"A combined 61% of surveyed agents said they feel somewhat positive or very positive about working with builders. Only 14% expressed negative feelings. Why the good vibes? Agents cited builder incentives (27%), smoother transactions with fewer inspection issues (13%), and the belief that builder reps are often easier to work with than resale listing agents (28%). As one respondent put it: Selling new construction is a more straightforward process altogether and has inherent benefits for my buyers that are easy to articulate."
"Sure, agents appreciate a generous paycheck. But the survey found that consistency and transparency around compensation matter more than the percentage itself. Higher comp is good, one agent said, but consistency and clarity are valued most. Nearly a quarter (24%) of respondents said low or unclear commissions are their biggest frustration. The message is clear: surprises on payout or confusion about the process erode trust faster than a construction delay. Builders who post their co-broke policies publicly, communicate them early, and follow through consistently gain an edge. It's not just about the check. It's about credibility."
Six hundred real estate agents nationwide reported mixed optimism, frustration, and opportunity in working with builders. Sixty-one percent feel somewhat or very positive while 14 percent express negative feelings. Agents point to builder incentives (27 percent), smoother transactions with fewer inspection issues (13 percent), and the perception that builder reps are easier to work with than resale listing agents (28 percent). Buyers respond positively to new-build suggestions (56 percent). Consistency and transparency around compensation matter most, with 24 percent naming unclear commissions as the top frustration. About one-third report inadequate builder communication, creating responsiveness and client-poaching concerns.
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