A new survey highlights that many real estate brokerages are enhancing their growth strategies through team acquisitions, responding to a dynamic post-settlement market landscape.
Survey findings reveal that diverse team structures lead to varied outcomes; smaller teams spend less on lead generation, often due to limited resources compared to larger teams.
Despite recognizing the importance of sphere-of-influence leads, most teams operate on basic systems to leverage these connections, which require patience and consistent nurturing.
Optimism persists in the brokerage community, with nearly half of the survey respondents expecting easier recruitment prospects amidst changes from antitrust settlements.
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