"Private-label originations totaled $344 million in March, compared to $260 million for the HECM market, indicating a significant shift towards proprietary loans in the reverse mortgage sector."
"The proprietary loan share of the reverse mortgage market grew from 30% at the end of 2024 to 52% by March 2025, reflecting a strong trend towards private-label products."
"Industrywide volumes could surpass $7 billion or $8 billion in 2026, driven by the current pace of proprietary loan growth, even without traditional product growth."
"Lenders are increasingly incorporating technology for the origination of private-label reverse mortgages, as seen with REVERSE plus integrating Smartfi Home Loans into its ANALYZER Pro platform."
In March, private-label originations reached $344 million, surpassing the HECM market's $260 million. Proprietary loan share in the reverse mortgage market grew from 30% in 2024 to 52% by March 2025. Industrywide volumes could exceed $7 billion by 2026, driven by proprietary loans. HECM endorsements were flat in 2025, with top lenders controlling 55.8% of the market. March saw a 16.3% increase in HECM endorsements, but overall growth has been primarily in proprietary products. Lenders are adopting technology to enhance private-label mortgage origination processes.
Read at www.housingwire.com
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