"That often means meeting your audience where they're at. Bringing relevance to the mortgage industry today requires making financial educational content both approachable and entertaining. People want to do business with someone they know and trust. Creating videos on social media is often the best way to do that today. Some of our most digital-savvy clients do that by breaking down common mortgage questions with a local perspective only they can provide."
"Our Mortgage Matchup brand, for example, connects local home experts with homebuyers and borrowers, many who aren't aware of the benefits of working with an independent mortgage broker. To share that message, we created recognizable video series like our Two Truths and a Lie and True or False that don't require extensive editing and use language our audience (first-time homebuyers) understands."
Cutting through the noise requires standout captions, eye-catching graphics, and easily digestible video content tailored to audience preferences. Financial services face regulatory limits and lower inherent appeal than entertainment, so relevance requires making educational content approachable and entertaining. Millennials and Gen Z value authenticity, clarity, and simplicity and respond to content that feels local and trustworthy. Video on social media builds familiarity and trust; local experts can break down common mortgage questions in accessible language. Branded series that require minimal editing and tap into cultural moments or trends increase relatability and engagement, helping independent mortgage brokers reach first-time homebuyers.
Read at www.housingwire.com
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