"Presence CRM integrates contact data, communication history, website activity and third-party information to monitor changes such as property ownership records, employment updates and other indicators that may signal a future real estate transaction. The system is designed to generate suggested outreach and prioritize contacts based on those signals, the company said. Luxury Presence said Presence CRM will be included across its platform offerings and is scheduled to begin rolling out in early 2026."
"Byron Deeter, a partner at Bessemer Venture Partners, said the firm views Luxury Presence as a company with the potential to reshape how real estate professionals use technology. We've seen Luxury Presence evolve from a trusted tech provider to the category-defining growth platform for real estate agents, Deeter said. By unifying proprietary data with AI designed for the nuances of real estate, they're giving agents a compounding advantage and turning existing relationships into their most powerful growth engine."
An equity round included participation from NextEquity, GSBackers, TPC and Adam and Jade Mills, with Bessemer Venture Partners previously invested. Presence CRM integrates contact data, communication history, website activity and third-party information to monitor changes such as property ownership records, employment updates and other indicators that may signal a future real estate transaction. The system generates suggested outreach and prioritizes contacts based on those signals. Byron Deeter of Bessemer Venture Partners described Luxury Presence as evolving into a category-defining growth platform that unifies proprietary data with AI to give agents a compounding advantage. Presence CRM will be included across the platform and begin rolling out in early 2026.
Read at www.housingwire.com
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