The conversation addresses various challenges facing the housing market, including inventory shortages and fluctuating interest rates. Realtors are advised to focus on adapting through education and ensuring they remain visible to clients. Despite high satisfaction ratings with individual agents, only a small percentage of sellers express a willingness to rehire the same agent, indicating a need for ongoing communication. Additionally, the recent NAR settlement has created increased consumer awareness, necessitating that realtors provide clear and factual information to their clients about industry changes.
In today's market, 80% of buyers only interview one agent, highlighting the importance of brand trust and consistency to foster resilience among Realtors.
Clients are increasingly aware of industry developments, making it crucial for Realtors to address their questions proactively and share factual information.
We constantly evolve our education programs to ensure Realtors are equipped for varying market conditions, focusing on preparedness and adaptability.
Speed to lead and maintaining visibility are key strategies that can make Realtors recession-proof in this fluctuating market environment.
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