This article emphasizes the potential of overlooked rental markets, referred to as 'cold zones', to yield higher returns by catering to essential travelers. Instead of focusing on typical tourist attractions, property owners should target groups such as relocating professionals, traveling medical staff, and families with urgent needs. By marketing these rentals innovatively and offering unique local experiences, hosts can make these 'nobody-knows-this-exists' rentals desirable, turning what many see as disadvantages into unique selling points.
Instead of a '2BR house in nowhere', market a digital detox escape, a hidden stargazing retreat, or a work-from-nature getaway.
Find who's already coming to your area but stuck in overpriced hotels, and then tailor your rental to their needs.
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