Brady, a real estate veteran, shifted his focus from property management to association management due to the challenges posed by the pandemic. His experience showed him that, while property managers' income drops when rent is unpaid, association management presents a less regulated environment. He discovered a significant dissatisfaction among homeowners in California with their association management services, identifying a gap for his new business, Progressive Association Management. This pivot leveraged his existing business model while capitalizing on the unmet demands of association boards.
As an association manager, you aren't making the decisions like you are with property management, so it is a different skill set, but the same business model applies.
Studies show that only 5% of customers are unhappy with their residential property management company, but here in California, 67% of association boards are unhappy with their association management company.
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