"As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey."
"The focus is on transparency, education, and staying top of mind throughout a long decision cycle. Buyers connect with agents who feel like guides, not salespeople. By keeping an agent's brand present at every stage of the journey, we help them build that trust naturally. The strategy is simple: be where the audience is, tell stories that matter, and let your authentic brand shine before the first conversation happens."
Easing interest rates and returning buyer demand create a pivotal window for agents to rebuild visibility and trust before consumers are ready to transact. Modern digital marketing requires a long-term brand presence across every stage of the buyer journey, meeting prospects where they search online. Transparent, educational content positions agents as guides rather than salespeople. Consistent visibility across platform listings, traditional advertising, and social media—including short-form channels—helps maintain awareness during lengthy decision cycles. Strategies emphasize authentic storytelling, effective paid media use, avoiding paywalled lead models, and leveraging marketplace tools that keep agent brands front-of-mind without hiding information.
Read at www.housingwire.com
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