"Throughout Season 2, Serhant struggles with his work-life balance, feeling like he's not there enough for his daughter Zena while also not wanting to slow down on expanding his fast-growing company. However, Serhant was offered a potential solution to his dilemma in the season finale, when finance executives reached out to him and expressed interest in investing money into his brokerage - in exchange for a portion of ownership."
"On one hand, this would lighten Serhant's responsibilities so he could focus more on his family. But this would also mean giving up a significant portion of the company that he's built from the ground up, and has had sole ownership over until this point. However, viewers don't find out his decision, as the finale ends with Serhant in a conference room, contemplating whether to sign the contract."
"While the season finale ends on a cliffhanger that leaves the state of Serhant's company in limbo, the answer is public. Serhant did indeed accept the deal from Camber Creek, who fundraised $45 million to invest in the company, with help from fellow venture equity firm Left Lane Capital. He planned to use that money to develop an app entitled S.MPLE, which he described to Forbes as "Instacart for salespeople.""
Ryan Serhant confronted a work-life balance dilemma, torn between spending more time with his daughter and continuing rapid expansion of his brokerage. Finance executives proposed investing capital in exchange for partial ownership, offering operational relief but requiring surrender of equity. The Season 2 finale left the decision unresolved on screen, with Serhant shown contemplating a contract. Serhant ultimately accepted a deal with Camber Creek, which raised $45 million with help from Left Lane Capital, to invest in SERHANT. The funds were designated to develop an app called S.MPLE, described as "Instacart for salespeople," and to accelerate company growth.
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