"This is exactly what I did, this was my marketing when I was a top loan officer in the country, Kortas said, describing the approach as loan officer-led marketing that brings in both buyers and sellers earlier in the transaction."
"What FSBO.com is doing is bringing that value to the forefront, where it belongs, and allowing loan officers to play a more visible, impactful role from day one."
"Kortas said that FSBO.com's website infrastructure was completely rebuilt while preserving existing pages to maintain search traffic, which he said currently stands at about 50,000 monthly unique visitors."
"Loan officers are expected to bring real estate agents into transactions, rather than replace them. Loan officers can refer their real estate agents business instead of the other way around, he said."
More than 300 loan officers from NEXA Lending have subscribed to a new platform, paying a monthly fee of $299. CEO Kortas is training them on using the system, which focuses on loan officer-led marketing. The platform allows loan officers to assist sellers in creating property listings and managing transactions. Sellers can post basic listings for free, with upgrades available through loan officer collaboration. The platform aims to increase monthly traffic from 50,000 to over 300,000 users by mid-summer, emphasizing the role of loan officers in real estate transactions.
Read at www.housingwire.com
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