"The proposal, commissioned by Dimand, outlines a mixed-use district that integrates public space, housing, hospitality, and cultural programs. Positioned along the western seafront and within walking distance of the city center, the site serves as a key point of connection between emerging neighborhoods and the waterfront. The project builds on the industrial history of the brewery complex while introducing new spatial configurations intended to support broader urban regeneration efforts across Thessaloniki."
"The master plan incorporates landscape-led public spaces and a circulation network that prioritizes pedestrians and cyclists. Existing industrial structures are retained and adapted as organizing elements within the development, shaping new routes, public squares, and program clusters. The overall framework aims to strengthen connectivity between the waterfront, nearby districts, and the city's cultural infrastructure. By framing new interventions around heritage buildings, the proposal uses the historical fabric as an anchor for contemporary urban functions."
Foster + Partners' master plan repurposes the former FIX brewery site on Thessaloniki's western seafront into a mixed-use district integrating public space, housing, hospitality, and cultural programs. Existing industrial structures are retained and adapted as organizing elements that shape new routes, public squares, and program clusters. A landscape-led network prioritizes pedestrians and cyclists and strengthens connectivity between the waterfront, nearby neighborhoods, and the city's cultural infrastructure. Material and formal references—earthenware brick, exposed concrete vaults, and industrial window profiles—guide conservation and new construction. A central landscaped square with planting, shaded areas, and a water feature anchors hotel and residential buildings.
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