"Zillow Preview gives our agents access to more exposure than any other platform out there. When they asked us to be one of their affiliate brokers, the answer was obvious."
"Zillow Preview is designed to give listing agents a way to build momentum and demand ahead of an official on-market date."
"In this rapidly changing market, independence is a competitive advantage, allowing our agents to move faster, win more business, and giving us a powerful edge in recruiting and retention."
FirstTeam, an independent real estate brokerage, has partnered with Zillow Preview to allow agents to pre-market listings on Zillow and Trulia. This initiative provides agents with a new prospecting channel, reaching buyers early in their home search. Listings can be advertised before being listed in the MLS, adhering to local policies. CEO Michele Harrington emphasized the importance of visibility and independence in a competitive market. Zillow Preview aims to build momentum for listings ahead of their official market date, enhancing exposure for agents and reinforcing FirstTeam's commitment to its agents.
Read at www.housingwire.com
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