Expired listings often represent a goldmine for Realtors, as these sellers remain motivated despite previous setbacks, and many relist within 18 months.
Overcoming initial resistance when contacting owners of expired listings requires a mindset focused on service. Telling yourself, 'They really need my help,' can lead to transformation.
The reasons why homes don't sell can be multifaceted, including pricing, marketing efforts, and property conditions. Effective communication and analysis are key in addressing these issues.
Offering to meet with expired listing sellers, providing feedback, and emphasizing the opportunity to improve their chances of selling can be a strong approach.
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