eXp team leader David Brooke on how to overcome industry myths
Briefly

Demand excellence serves as the core principle uniting a team, a downline, and a coaching platform in real estate. Misconceptions about the business resulted in early financial setbacks that shape current leadership styles. The emphasis is on sharing effective strategies for all salespeople, not limited to just residential real estate sales agents. Building quick rapport with clients is crucial, aiming to prevent others from facing similar challenges that arise from misinformation.
Demand excellence has been my guiding principle. Early misconceptions about the real estate business shaped my setbacks, particularly financial ones. These experiences drive my leadership approach.
Listening to incorrect advice affected my direction and finances early in my career. My purpose as a real estate coach is to share what truly works for salespeople.
It's not just residential real estate sales agents I aim to help. My coaching is relevant to all salespeople, focusing on building rapport quickly.
As a leader, I use my experiences with early misconceptions to inform my coaching, ensuring others do not experience similar setbacks in their careers.
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