EpiqueX will operate separately from Epique Realty and reflect a technology-first approach. The platform targets real estate agents who currently rely on legacy CRM systems or general AI tools like ChatGPT and Claude. Agents often build their own systems, but general-purpose models are not designed specifically for real estate. EpiqueX will instead use smaller, specialized systems built for particular tasks, avoiding a single “godlike” AI that tries to do everything. The platform aims to provide practical tools tailored to agents’ workflows, including AI coaching built by real estate agents for real estate agents. It will also streamline communication beyond drip campaigns and text messaging by enabling omni-channel outreach across different formats.
"The new platform will operate separately from Epique Realty and reflects Miller's broader vision of the company as a technology-first organization. We're more like a tech company that owns a real estate brokerage, instead of being a real estate brokerage that has tech, he said. I know that sounds like a silly distinction, but it's a real one. Miller cited the massive number of agents currently relying on legacy customer relationship management (CRM) systems or general-purpose AI tools like ChatGPT and Claude."
"Agents have been kind of crafting their own systems with AI, and they're turning to [popular AI models], which are great, but they are an all-in-one solution, he said. They're not built specifically for [real estate]. Miller said the EpiqueX platform is being developed around smaller, specialized systems built for particular tasks instead of one broad AI platform attempting to handle everything. This idea of like one godlike AI that is an expert at everything is not really accurate, he said."
"What ends up happening is you end up with something like a handyman that can do a little bit of everything, but it brings everything to a really awesome point of mediocrity. Instead, Miller said EpiqueX will focus on practical tools tailored specifically to agents' workflows and industry knowledge. So, giving agents expert tools that are built specifically for them, I think, will be really, really important, he said."
"Being able to get real estate coaching, not from a general AI chat bot, but from AI that's built specifically by real estate agents, for real estate agents, and understands the business, being able to have that kind of nuance is really important. We're building out some AI training that has that knowledge. We're building out AI tools that help streamline the communication beyond drip campaigns, beyond text message making it omni-channel and able to reach people in different formats."
#real-estate-technology #ai-tools #agent-workflows #customer-relationship-management #omni-channel-communication
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