"Nora Guerra, Guild Mortgage's senior vice president of community lending solutions, will kick off the Housing Economic Summit in Dallas on Feb. 10 to show how she is harnessing data to make faster business decisions in 2026. Guerra's session will serve as a roadmap of sorts for the rest of the day as the summit is designed to deliver macro-level insights that attendees can leverage in tactical ways to grow their business."
"The 2026 housing market will be defined by direct connection, where lenders no longer wait for borrowers to find them but go directly to consumers with education, insight, and financial literacy support. Leadership in this next cycle will be defined by agility and authenticity using real-time data to meet buyers where they are and to respond quickly to shifting needs and expectations."
"For industry leaders, this means building strategies that are both data-driven and people-centered. According to the Mortgage Bankers Association, total single-family mortgage origination volume is expected to increase to $2.2 trillion in 2026, up from about $2.0 trillion expected in 2025. Purchase originations are forecast to increase 7.7% to $1.46 trillion next year. That growth underscores one clear message: success will belong to the leaders who can translate information into impact."
Real-time data, AI, and targeted lead generation will become required capabilities for housing industry leadership in 2026. Lenders must proactively connect with consumers through education, insight, and financial literacy support rather than waiting for borrowers to find them. Agility and authenticity will determine competitive advantage, enabling lenders to respond quickly to shifting buyer needs and expectations. Mortgage origination volume is projected to rise, with single-family originations expected around $2.2 trillion and purchase originations increasing approximately 7.7%. Success will favor lenders who translate information into impact by building strategies that combine data-driven analytics with people-centered inclusion and accessible innovation.
Read at www.housingwire.com
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