Barbara Corcoran fostered a unique workplace culture at The Corcoran Group, offering perks like elephant rides and in-office massages. This approach contrasted sharply with modern management styles focused on strict control. Despite her relaxed management tactics, the company achieved $20 billion in sales and maintained minimal turnover. Corcoran prioritized employee recognition and enjoyment, believing that fun in the workplace drives creativity and loyalty. After selling the firm in 2001, she reflected on the lasting impact of her strategies on recruitment and company culture.
"It wasn't about the car, it was about making her feel like a star in front of the whole company, and you bet it worked! Everyone started competing to get my attention too."
"Fun is the most underutilized tool in business. People are the most creative when they're having fun, and we had more fun than anyone else."
"I stopped advertising to hire because people were lining up to work at The Corcoran Group! Fun builds loyalty, and we had no turnover."
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