"After years of testing, the industry moved from experimenting with automation to operating with AI as an integral partner, said Rechat founder and CEO Shayan Hamidi. Brokerages unified their systems. Agents embraced data-driven design. And the gap widened between those who adopted and those who didn't. Nearly half of respondents to Rechat's survey reported using AI tools daily with many expecting full integration within a year or reporting that it was already in place."
"Rechat clients, such as SERHANT., Douglas Elliman and 8z Real Estate, reported benefits including tasks formerly taking 10 hours being cut down to two minutes, agents seeing up to 40% productivity gains and brokerages with unified platforms doubling marketing execution speed. The report found that agents favored AI tools that delivered immediate efficiency gains over complex strategic functions. Respondents described AI primarily as a productivity multiplier, reducing manual work and improving consistency rather than as a replacement for human decision-making."
"Personalization also expanded at scale in 2025. AI-enabled templates and automated insights allowed agents to deliver customized messaging tied to client behavior and market data. This shift reduced reliance on static campaigns and manual content creation, while improving engagement metrics, the report said. Design emerged as a differentiating factor, with brokerages placing greater emphasis on branded, consistent visuals and messaging. AI-assisted design tools helped standardize output across large teams while maintaining compliance requirements."
After years of testing, the industry moved from experimenting with automation to operating with AI as an integral partner. Brokerages unified systems and agents embraced data-driven design, widening the gap between adopters and non-adopters. Nearly half of respondents used AI tools daily, with many expecting full integration within a year. Clients reported tasks shrinking from ten hours to two minutes, agents achieving up to 40% productivity gains, and unified platforms doubling marketing execution speed. Agents prioritized AI for immediate efficiency and consistency over complex strategy. Personalization and AI-assisted design scaled, increasing marketing spend toward automation and data.
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