"Kenvue, the company behind the household brand, at least has a playbook to turn to for guidance. That's because Tylenol's original owner, Johnson & Johnson, developed it decades ago after seven people in the Chicago area died from taking its capsules because someone had laced them with potassium cyanide. The 1982 unsolved mystery became known as the " Tylenol murders." J&J's handling of the incident not only saved the brand - and protected consumers from future tragedy - but also set the gold standard for crisis management that is still taught in business schools."
"In response to Trump's comments on Monday, Kenvue disputed the president's claims that Tylenol is unsafe by sharing information it believes is accurate about the drug and saying it "strongly disagrees" with Trump's assertion that the active ingredient in it, acetaminophen, may cause autism in children if taken by a pregnant mother."
"Information travels much faster now than in the early 1980s. Before Trump finished speaking on Monday, when he warned Americans not to take Tylenol about a dozen times in a press conference, his remarks were already making waves online."
Tylenol faces a major public-relations challenge after claims that acetaminophen causes autism when taken during pregnancy. Kenvue has publicly disputed those claims and stated it "strongly disagrees" with assertions that Tylenol is unsafe. Johnson & Johnson's response to the 1982 Tylenol murders created a crisis-management playbook by prioritizing consumer safety and restoring trust. Information now spreads far faster than in the 1980s, increasing the urgency for rapid, focused communication. Communications experts recommend clear, accurate messaging and swift action to maintain public confidence and limit reputational damage amid widespread online amplification.
Read at Business Insider
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