"As gun sales have dropped over the last four years, the firearms industry has experimented with behavior-inciting digital tools to lure and hook customers, according to an industry presentation obtained by The Trace and Rolling Stone. In May 2024, the National Shooting Sports Foundation, the gun industry's trade group, hosted a webinar featuring the presentation for the thousands of gun sellers who belong to the NSSF."
"His presentation, consisting of 13 slides, recommended tools for tracking, customization, and behavior-inducing prompts. Altherr discussed the strategies at length in his remarks, a recording of which was reviewed by The Trace and Rolling Stone. The tactics he described are familiar in the world of online commerce, from food orders to clothes. But the presentation betrayed no consideration of the consequences that may arise if the tactics are applied in a widespread way to the selling of firearms and"
Gun sales have declined over the last four years, prompting the firearms industry to adopt digital strategies aimed at increasing online purchases. A May 2024 NSSF webinar presented a 13-slide approach that emphasized using email to steer consumers down a sales funnel toward checkout. The materials recommended tracking, personalization, cart reminders, and behavior-inciting prompts to convert near-purchase shoppers. These tactics mirror common e-commerce practices for other goods. The materials contained no apparent assessment of potential consequences from applying such behavior-driven techniques widely to the sale of firearms.
Read at Rolling Stone
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