""I'm focused on building a community that is sustainable," he said Wednesday when he was asked whether Meta wants people to be addicted to its social media platforms. "If you do something that's not good for people, maybe they'll spend more time [on Instagram] short term, but if they're not happy with it, they're not going to use it over time. I'm not trying to maximize the amount of time people spend every month.""
""I'm not sure what to say to that," he said. "I don't think that applies here.""
Meta positions Instagram as not intentionally addictive for younger users, emphasizing a focus on building a sustainable community rather than maximizing monthly usage. The statements came during a high-profile consolidated trial in Los Angeles with more than 1,600 plaintiffs, including families and school districts, accusing Instagram, YouTube, TikTok, and Snap of designing addictive features that harm youth mental health. Section 230 historically limited platform liability. TikTok and Snap reached settlements with the initial plaintiff identified as K.G.M., who alleges early social media use led to addiction and worsened mental health due to deliberate design choices.
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