"Bryce Cunningham, managing director of Mossgiel Organic Dairy, stated: 'People are looking for flavour, transparency and something that feels closer to the farm. We cannot sell fully raw milk widely in the UK, so brewed milk is our answer to consumer curiosity. It makes fantastic coffee and incredibly rich porridge.'"
"Jenny Thomason, UK head of commercial at Modern Milkman, mentioned: 'We're seeing consistent demand from our customers asking about raw milk, and there's a growing curiosity around where food comes from and how much is processed.'"
Raw milk, unpasteurized and directly sourced from cows, sheep, or goats, is becoming increasingly popular in the UK, especially among younger consumers. Farmers report a rise in demand for less processed options, leading to new product launches. The Food Standards Agency warns that raw milk can carry harmful bacteria, posing risks to vulnerable populations. The Modern Milkman has introduced brewed milk as a safer alternative, priced at 2.80 for a one-litre bottle, to satisfy consumer curiosity while adhering to strict regulations.
Read at www.theguardian.com
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