"Gen Z has infamously grown up in the golden age of online oversharing. While some might bat an eye at this sort of radical honesty on the internet, it's actually helped de-stigmatize the parts of life that other age groups might've previously considered taboo. As a result, we're in an era of never-before-seen openness about safe sex."
"These days, people jokingly refer to the morning-after pill as " Girl Breakfast," your IUD brand says more about you than your astrology sign, and PrEP (a preventative HIV medication commonly used by gay men) is stamped all over Grindr. Taking responsibility for your sexual health is less likely to be seen as shameful. Instead, it's often perceived as an empowering act of sexual freedom. (See: Megan Thee Stallion's bop "Plan B.")"
"In response to this refreshing change in attitudes, a new wave of health care startups have stepped up to rebrand safe sex as cute, not clinical. These products and services meet young consumers exactly where they are, with exactly what they need: fewer doctor's appointments, no judgment, and an approachability that makes buying them feel like NBD. Although there's still plenty of progress that needs to be made, innovative approaches to sexual wellness are on the rise - finally."
Gen Z grew up amid widespread online oversharing, which helped destigmatize topics previously considered taboo and created unprecedented openness about safe sex. Young people use casual language for contraception and preventative measures, normalize PrEP and other interventions, and treat sexual health as self-care rather than shameful. Health startups are rebranding sexual-wellness products to be approachable, cute, and low-friction, reducing doctor visits, judgment, and barriers to access. Entrepreneurs created stigma-free services like Testie to provide discreet, judgment-free STI testing and options that allow customers to avoid in-person visits when appropriate. Innovative, youth-focused sexual wellness solutions are increasing.
Read at Bustle
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