"Long-term Gallup research compiled in 2023 showed the share of adults younger than 35 who said they drink alcohol at all had steadily declined, from 72% in 2001-2003 to 62% in 2021-2023. A Gallup survey conducted in July 2025 found that figure dropped further to 50% - and that just 54% of Americans of legal drinking age reported consuming alcohol at all, the lowest level Gallup has recorded in 90 years."
"The 2025 BMO Wine Market Report, an annual industry analysis published by Bank of Montreal that tracks trends shaping the global and U.S. wine industry, cited long-term health survey data from the National Institutes of Health showing similar declines. Over the past 20 years, the share of people ages 18 to 20 who reported drinking alcohol declined from nearly 70% to around 35%."
"Other data, however, complicates the picture. According to drinks market research firm IWSR, which shared findings exclusively with Reuters in December 2025, the average number of drinks U.S. adults consume per week has not changed significantly since 1975. The share of Gen Z adults in the U.S. who reported drinking in the previous six months also jumped from 46% in 2023 to 70% in 2025."
Young people in the United States, particularly those in Gen Z, report lower alcohol participation rates, and some abstain for extended periods like year-round Dry January. Long-term Gallup data shows drinking among adults under 35 falling from 72% to 62% over two decades, with a July 2025 Gallup survey reporting only 54% of legal-age Americans drinking at all. National health surveys cited by the 2025 BMO Wine Market Report show major declines for ages 18–20, while 21–25 remain steady but with fewer servings. Market data from IWSR indicates average drinks per adult per week has not changed since 1975 and shows conflicting shorter-term participation figures.
Read at Boston Herald
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