'You can't have fun if you don't drink alcohol in France': Paris wine show tackles a teetotal era | Fortune
Zero- and low-alcohol beverages are gaining market share as social alternatives, driven by changing consumer habits and industry adaptation amid declining traditional alcohol consumption.
Nonalcoholic options are making Dry January more 'beerable'
Nonalcoholic beer and Dry January gain popularity as overall alcohol consumption declines, driven by health goals, moderation efforts, and shifting substance preferences.
For Gen Z, Dry January has become something much bigger
Young Americans, especially Gen Z, are drinking less overall, though measurement methods show mixed trends and remaining drinkers may consume similar amounts.