"My weekly food shop's really gone down,"
"I'm definitely buying more fresh foods, and fewer unhealthy ready meal/easy dinner options like pizza, chips and nuggets."
"the smaller quantity does contain all those nutrients and vitamins you need"
"changing the culture"
About 1.6 million people in the UK used weight-loss jabs in 2024, and many more say they would consider them. For those paying privately, the injections can cost more than £300 a month. The drugs mimic the natural hormone GLP-1 and reduce appetite, prompting users to eat smaller portions and choose fresher, protein-rich foods. Supermarkets are responding with nutrient-dense ready meals, smaller portion options such as a 100g steak, and protein-focused snacks and smoothies. Market strategists say GLP-1 treatments are accelerating a broader shift toward health-focused food choices, especially among younger consumers.
Read at www.bbc.com
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