The campaign, called Let's Get Real, includes stories from physicians on the importance of vaccinations, and infographics and videos intended for health providers and parents.
We need to stop this dangerous trend and be more vocal about protecting our children, Kaye Hayes said, noting that parents have been overwhelmed with misinformation.
Federal officials cited CDC research showing that 3.3 percent of kindergartners had an exemption from at least one vaccine this year, the highest level ever reported.
Health officials warned of potential measles outbreaks if vaccination rates decline, highlighting the past success of vaccines like the polio vaccine.
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