"The study defined 'corporate BS' as a 'semantically empty and often confusing style of communication in organizational contexts that leverages abstruse corporate buzzwords and jargon in a functionally misleading way.'"
"The researcher built a corporate BS generator by stripping real Fortune 500 executive quotes down to their grammatical skeleton and randomly swapping in buzzwords from annual reports and industry publications."
"The fact that several real executive quotes were indistinguishable from the computer-generated nonsense and had to be removed from analysis because participants couldn't tell the difference is either a finding or a resignation letter, depending on where you work."
A study by Shane Littrell at Cornell developed a corporate gibberish generator to test perceptions of business language. The research found that employees who were impressed by corporate jargon often performed worse in decision-making. Additionally, those who confuse gibberish with business acumen tend to fall for misleading corporate mission statements. The ability to recognize gibberish is positively correlated with analytical thinking and fluid intelligence, indicating that understanding clear communication is crucial in organizational contexts.
Read at Psychology Today
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