"What's the big idea? Most of us struggle with follow-through, not because we lack discipline, but because we don't understand what's driving us and accommodate that which holds us back. When you clarify your core values, lower the friction to getting started, and align small intentions with bigger goals, action becomes more natural and meaningful. Listen to the audio version of this Book Bite-read by Chris himself-below, or in the Next Big Idea App."
"What would always come to mind for me were those cheesy corporate exercises where some management consultant comes in and lays down a list in front of you with a hundred values on it, and they say, "Pick the 10 that mean the most to you." Most of those are not rooted in science. They're not rooted in the psychology of values. But in researching this book, I found that there is real science to be found on the topic of values."
Many people struggle with follow-through because they misunderstand their motivations and fail to adjust for obstacles. Clarifying core values helps reveal what truly matters and provides direction for meaningful action. Research identifies twelve fundamental human values shared across cultures and two primary motivational axes: enriching oneself versus enriching others. Reducing friction to begin tasks and aligning small, specific intentions with larger goals makes starting and sustaining action easier. Practical strategies include naming core values, lowering startup barriers, and connecting daily intentions to long-term aims to create consistent, intentional progress toward desired outcomes.
Read at Fast Company
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