YouTube is piloting a new two-person Premium subscription plan in select countries like India, France, Hong Kong, and Taiwan, allowing users living together to share a subscription at a reduced cost. This initiative mirrors similar offerings from services like Spotify and aims to attract users who may have opted out of full family plans after previous price increases. This test aligns with YouTube's ongoing efforts to diversify its subscription options, which now include a cheaper Premium Lite tier introduced earlier this year. It remains unclear when or if this new plan will be widely available.
"We're experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option in some countries."
"This new plan allows two people who live together to access Premium for a discounted price, catering to those seeking benefits without committing to a family plan."
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