The Markup, in collaboration with Consumer Reports, is investigating emerging undetectable tracking methods used by companies, primarily focusing on server-to-server tracking, as traditional mechanisms like the Meta Pixel become less effective. This transition poses new privacy challenges, as server-to-server tracking lacks detectable signals. By leveraging public contributions from previous studies, the organizations aim to uncover the extent of data shared with entities like Facebook. They call for public participation in exposing these practices, which have already prompted congressional inquiries and lawsuits against companies mishandling personal information.
Surveillance marketers are evolving their tracking methods, moving beyond detectable techniques like pixels to more covert methods like server-to-server tracking, raising new privacy concerns.
The Markup is collaborating with Consumer Reports to investigate and expose these new undetectable tracking practices, urging the public to assist in uncovering how their data is shared.
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